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Other chat applications, such as We Chat, Kakao Talk and Facebook Messenger, were only used by between 7 and 28 percent of Indonesian smartphone users.Antony said that BBM, which can now be used on non-Black Berry devices, would linger in the country as it provided emotional benefits for the users.'Whats App and other chat applications have minimum engagement to replace BBM.She chose the two because they allow users to attach stickers to messages as well as offering discounts for certain events.Though Rina could not definitively say how much time she spends chatting on her smartphone, the Nielsen study showed that 71 percent of smartphone users spend 26 percent of their 'smartphone-time', or 37 minutes a day, chatting through various chat applications.That supports another Nielsen finding that most Indonesians still prefer using Black Berry handsets, although the Canadian phone's market share in Indonesia has dropped continually, from 43 percent in 2011 to only 13.54 percent last year, according to information from the International Data Corporation (IDC) Indonesia.The Nielsen study showed that 48 percent of Indonesian phone users had Black Berry phones and 34 percent of the users stated that Black Berry was their favorite brand.
Rina Apriani, 23, is one person who is still using the BBM application despite the emergence of new chat applications such as Whats App, LINE and Kakao Talk.'I am actually quite bored with BBM, but my parents still use it and they don't want to use other chat applications.
So, I keep using it while also using other interesting chat applications,' she said.
Rina, a loyal BBM user since 2008, last year started to use several new chat applications such as LINE and Kakao Talk.
Phone users in Thailand mostly used Samsung (32 percent) but at the same time considered i Phone their favorite brand (37 percent).
Antony said that the large amount of time Indonesians spend on chatting indicated that demand for data services would remain high in the country.'Chatting applications are not data-heavy, but you [phone users] need data all the time,' Antony said, adding that telecommunications operators and handset makers should view that as an opportunity.